Disclaimer: I am, via the self-administered
superannuation fund, a Woolworths shareholder.
Even so: here’s the unofficial (for now)
News Limited line on his resignation, courtesy (if that’s the right word) (I’m
open to alternatives) of News’ Chris Kenny, via Twitter:
“Simon Berger is a good man...and worked
hard for Woolies. I'm shopping at Coles #auspol Companies shouldn't be bullied
by twitter kids”
For those who need the background, it’s at
the end of the post.
“Twitter kids” are irrelevant here: what
was at issue, almost immediately, were judgment, credibility, and capacity to
continue in a role.
Among other things, Simon Berger’s job
description included “government relations”. In the case of Woolworths (as with
Coles), “government relations” can be described as “ensuring that
the government doesn’t decide to fragment a cozy duopoly that can freely fleece both ends of the supply chain, suppliers and consumers alike”.
As Australian bowler Bill O’Reilly said
when asked to “tell the truth” about his relationship with Don Bradman – in a
quote later appropriated by, and frequently attributed to, Gough Whitlam: “You
don’t piss on statues.”
That’s what Berger did: he pissed on a statue. For a person
holding his position, the decision to provide a “chaff bag” as an auction item
for a Liberal Party university fundraiser was an atrocious lapse of judgment and taste.
His involvement was witless – and it’s the
witlessness, rather than the politics, that probably cost Berger his job at
Woolworths. In the kind of blokey “hur, hur” mentality that infects and infests
politics in Australia, Simon Berger thought that that pissing on the Prime
Minister was a Good Idea.
There are only two reasons for someone
holding the job title “government relations”. One is that they’re supremely good
at what they do. The other is that they have accumulated a killer phone book.
If a government relations manager does
something to ensure that about 80 percent of his phone book won’t answer his
calls, he is a liability. By donating the “Woolworths chaff bag”, Simon Berger
became that liability.
Not only would the entire Labor side of
politics put him on the “do not call” list, anybody on the Liberal/National
side who was either (a) horrified by what he did, or (b) terrified of being
associated with him – would decline his calls.
Only a tiny handful of L/NP politicians
would happily align themselves with the auctioned chaff bag – and Woolworths
must know this.
The background, in case you live in a cave:
Alan Jones smeared the Prime Minister Julia Gillard with the atrocious claim
that her father “died of shame”, in a speech given to a bunch of booze-and-bonk
university Liberals. The same skanky fund-raiser was partly
supported by the donation of a jacket made out of a “chaff bag”, courtesy Simon
Berger. This, in turn, referenced an early insult from the creepy Jones, that
the PM should be drowned at sea in a chaff bag.
Update: @HenryInnis is offended by what I say. I'll put it more simply, for the children: if your job is public relations, Rule One is don't upset your audience. Whatever context the Liberal Students want to try to apply, post-facto, to Simon Berger's auction item - it was bound to upset his audience. That's not a matter of politics. Its a matter of intellect and judgment. As I already said.
Update: @HenryInnis is offended by what I say. I'll put it more simply, for the children: if your job is public relations, Rule One is don't upset your audience. Whatever context the Liberal Students want to try to apply, post-facto, to Simon Berger's auction item - it was bound to upset his audience. That's not a matter of politics. Its a matter of intellect and judgment. As I already said.